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Appendix I - Survey Results
About how many times have you visited a Florida public library in the past 12 months?
Range of Visits |
Online Survey (n=2055) |
Telephone Survey (n=853) |
0 |
2.7% |
0.7% |
1-5 |
6.7% |
40.7% |
6-10 |
8.8% |
20.0% |
11-15 |
8.9% |
13.4% |
16-25 |
18.4% |
10.2% |
26-56 |
30.9% |
9.4% |
57-100 |
13.2% |
2.8% |
Over 100 |
10.6% |
2.8% |
Total |
100% |
100% |
Do you have a public library card?
Response |
Online Survey (n=2094) |
Telephone Survey (n=904) |
Yes |
95.9% |
88.1% |
No |
1.3% |
11.9% |
Don't know/NA |
2.8% |
0.0% |
Total |
100% |
100% |
If you were to sell a public library card each year, how much would you ask for it?
If you paid a price for your public library card each year instead of paying taxes, how much would you be willing to pay for it?
Dollar Range |
Online Survey (n=2094) |
Telephone Survey (n=904) |
||
Sell |
Buy |
Sell |
Buy |
|
| $1 to $10 | 5.5% |
15.1% |
29.9% |
34.2% |
| $11 to $20 | 2.4% |
8.5% |
10.1% |
16.6% |
| $21 to $30 | 1.9% |
8.1% |
4.8% |
9.6% |
| $31 to $50 | 3.1% |
9.3% |
4.4% |
7.2% |
| $51 to $100 | 1.4% |
7.2% |
2.8% |
5.9% |
| Over $100 | 2.1% |
6.9% |
6.1% |
6.9% |
| I would not give it up | 41.2% |
28.7% |
||
| Don't know/no answer | 42.5% |
44.9% |
13.4% |
19.7% |
Approximately how much time does it take you to get to the library you visited most in the last 12 months?
Average time: 15.3 minutes
How do you usually get there?
Response |
Online Survey (n=2094) |
Telephone Survey (n=858) |
| Walk | 5.4% |
9.7% |
| Drive | 70.2% |
86.2% |
| Public Transportation | 2.1% |
2.2% |
| Taxi | 0.1% |
0.1% |
| Other/No answer | 22.3% |
1.7% |
| Total | 100% |
100% |
About how much does it cost you to get to the library, including gasoline and parking?
Average cost: $2.49
Approximately how much time did you spend in the library on your last visit?
Average time: 54.7 minutes
Did you do any other activities as part of your last trip to the library?
Response |
Online Survey (n=1533) |
Telephone Survey (n=847) |
Yes |
52.4% |
19.4% |
No |
47.6% |
80.6% |
Total |
100% |
100% |
What activities did you do as part of that last trip to the library?
Response |
Online Survey (n=804) |
Telephone Survey (n=164) |
| Visited a coffee shop | 9.7% |
9.1% |
| Went to a restaurant | 17.3% |
11.6% |
| Shopped | 60.4% |
50.6% |
| Other | 12.6% |
43.9% |
| Total | 100% |
100% |
About how much did you spend on other activities during your last trip to the library? Please provide your best estimate.
Average spending: $47.90
I am going to read you a list of library services. Please tell me which services you used during the last 12 months. Have you:
Which of those services did you use on your last visit? Did you:
Library Services Used |
Online Survey |
Telephone Survey |
||
Last Visit Percent |
Previous Visits Percent |
Last Visit Percent |
Previous Visits Percent |
|
| Read a book, journal, or magazine in the library | 21.2 |
33.2 |
32.3 |
54.1 |
| Checked out a book | 26.9 |
38.0 |
66.2 |
79.1 |
| Watched a video, CD or film in the library | 3.4 |
9.5 |
5.0 |
13.1 |
| Played online games | 3.1 |
6.1 |
3.0 |
6.0 |
| Got news online | 11.8 |
12.9 |
9.0 |
20.6 |
| Visited a virtual museum exhibit or online museaum program | 1.9 |
5.1 |
1.2 |
4.9 |
| Watched a movie or listened to music | 4.0 |
8.3 |
5.1 |
16.8 |
| Looked for information about a service or product | 11.9 |
20.5 |
6.5 |
18.6 |
| Searched the library online catalog | 38.5 |
35.5 |
17.6 |
35.0 |
| Searched a bibliographical database | 9.5 |
14.0 |
8.4 |
21.0 |
| Viewed and/or downloaded e-books | 4.3 |
9.4 |
2.1 |
6.3 |
| Viewed and/or downloaded articles | 6.5 |
12.1 |
7.4 |
17.5 |
| Used a library workstation other than to access the Internet | 12.9 |
15.7 |
6.3 |
14.4 |
How much time did you spend on the Internet during your last visit to the library?
Range of Time (Minutes) |
Household Survey (n=1316) |
Online Survey (n=858) |
0 |
45.7% |
62.8% |
1-15 |
23.4% |
12.8% |
16-30 |
12.7% |
10.5% |
31-45 |
2.9% |
2.1% |
46-60 |
8.3% |
6.5% |
Over 60 |
6.8% |
5.1% |
Total |
100% |
100% |
Patrons use their public library for many reasons. I am going to read you a list of typical reasons. Please tell me ALL the reasons why you used the library on your LAST visit.
Reasons for Visits |
Online Survey (n=2094) |
Telephone Survey (n=858) |
| Recreational Needs | ||
| For recreational reading, viewing, listening, etc. | 46.5% |
80.8% |
| Personal or Family Needs | ||
| For help with a day-to-day problem, such as shopping | 9.2% |
8.5% |
| For information about a hobby or how to fix something | 22.5% |
12.6% |
| For help with an occasional problem, such as purchasing a home | 9.5% |
4.9% |
| For information about a health or wellness problem | 18.9% |
13.1% |
| For information about personal finances | 10.7% |
8.3% |
| To learn more about culture, religion, etc. | 16.6% |
14.7% |
| To keep up with the news | 13.6% |
16.1% |
| To correspond with family, friends, etc. (email, Facebook, etc) | 7.9% |
6.1% |
| For help with job hunting | 7.0% |
6.4% |
| To have a place to go | 11.8% |
18.3% |
| For some other personal or family need | 4.4% |
14.9% |
| Work or Job-Related Needs | ||
| To locate a person or organization | 8.5% |
5.5% |
| To get information about financial matters | 7.3% |
8.3% |
| To get tax information | 9.5% |
8.3% |
| To get information about starting or locating a small business | 4.6% |
4.3% |
| To get information about legal issues | 6.5% |
5.5% |
| To get information about marketing or sales | 4.0% |
3.8% |
| To get information about operations | 3.5% |
2.9% |
| To get information about management or administration | 4.7% |
3.6% |
| To get information for research | 14.5% |
28.0% |
| For some other work or job-related need | 3.1% |
6.9% |
| Took a Child | ||
| For a children's program | 7.3% |
5.7% |
| To read or check out a book | 22.3% |
20.6% |
| For some other child-related purpose | 3.8% |
4.5% |
| Educational Needs | ||
| As a Student | ||
| For a place to study | 9.9% |
5.2% |
| To work on an assignment | 11.8% |
7.7% |
| For home schooling | 2.6% |
0.5% |
| For a virtual or distance education class | 4.2% |
0.8% |
| For some other student-related educational need | 3.1% |
2.1% |
| As a Teacher | ||
| To prepare for class or lecture | 4.5% |
1.3% |
| For grading | 0.9% |
0.0% |
| To keep current with the literature | 3.8% |
1.4% |
| To prepare a paper | 3.4% |
0.3% |
| For home schooling | 2.5% |
0.3% |
| For a virtual or distance education class | 1.4% |
0.3% |
| For some other teacher-related educational need | 1.5% |
0.8% |
| Other Educational Needs (retirees or pre-school children) | ||
| For a preschool program | 2.8% |
0.8% |
| To continue learning | 15.8% |
9.4% |
| For a virtual or distance education class | 2.2% |
0.9% |
| For some other educational need | 2.3% |
8.5% |
With 1 being not at all important, and 5 being absolutely essential, how important was the information provided by the library service in meeting your needs on your last visit?
Rating |
Online Survey (n=1156) |
Telephone Survey (n=858) |
| Not at all important | 2.9% |
4.0% |
| Somewhat important | 11.0% |
6.2% |
| Important | 46.7% |
28.2% |
| Absolutely essential | 31.7% |
50.3% |
| Neither important nor unimportant | 7.7% |
10.6% |
| Total | 100% |
100% |
In what ways was the information or services important in meeting your needs on your last visit?
Rating |
Online Survey (n=2094) |
Telephone Survey (n=904) |
| Saved me time | 19.2% |
47.7% |
| Saved me money | 23.5% |
49.7% |
| Helped in some other way | 7.7% |
27.6% |
| No answer | 49.6% |
5.4% |
| Total | 100% |
100% |
How much time did you save?
Average time: 3 hours per visit
How much money did you save?
Average money: $166.72 per visit
If there were no public library, what would you do to address your reason(s) for your last visit?
Alternative |
Online Survey (n=1124) |
Telephone Survey (n=858) |
| I need the information, but do not know where else to go | 19.0% |
11.9% |
| I would not bother to do anything | 4.5% |
16.4% |
| I would use another source, such as a store, another person, an academic library, etc. | 76.5% |
71.7% |
| Total | 100% |
100% |
About how much time do you think it would take to use this other source?
Average time: 84 minutes per visit
About how much money do you think it would cost to use this other source?
Average cost: $124.26 per visit
Public libraries in Florida provide library cardholders with remote access from home, office and other sites to various databases and services via the Internet. Are you aware of this service?
Response |
Online Survey (n=1536) |
Telephone Survey (n=902) |
Yes |
93.4% |
52.1% |
No |
6.6% |
47.9% |
Total |
100% |
100% |
Have you ever connected to a Florida public library via the Internet?
Response |
Online Survey (n=1547) |
Telephone Survey (n=469) |
Yes |
90.8% |
54.4% |
No |
9.2% |
45.6% |
Total |
100% |
100% |
About how many times have you connected in the past 12 months?
Number of Times |
Online Survey (n=1333) |
Telephone Survey (n=253) |
0 |
0.8% |
0.0% |
1-5 |
12.9% |
51.8% |
6-10 |
11.3% |
16.6% |
11-20 |
17.0% |
13.4% |
21-50 |
29.0% |
9.9% |
51-100 |
16.6% |
4.3% |
Over 100 |
13.2% |
4.0% |
Total |
100% |
100% |
Have you ever used public library services via the Internet that required a library card barcode number?
Response |
Online Survey (n=1354) |
Telephone Survey (n=463) |
| Yes | 91.5% | 39.7% |
| No | 8.5% | 60.3% |
| Total | 100% | 100% |
About how many times have you used these services in the past 12 months?
Number of Times |
Online Survey (n=1344) |
Telephone Survey (n=270) |
0 |
0.8% |
0.0% |
1-5 |
12.8% |
48.5% |
6-10 |
11.2% |
21.9% |
11-20 |
16.8% |
12.6% |
21-50 |
28.8% |
9.3% |
51-100 |
16.4% |
4.1% |
Over 100 |
13.1% |
3.7% |
Total |
100% |
100% |
If you were moving into a new community, which of these would you most want to have on your own street?
Alternative |
Online Survey (n=1219) |
Telephone Survey (n=904) |
| Elementary School | 2.1% |
5.2% |
| Job Center | 0.1% |
2.8% |
| Not sure | 11.0% |
2.9% |
| Park | 26.7% |
36.9% |
| Police Station | 5.8% |
12.5% |
| Public Library | 54.4% |
39.7% |
| Total | 100% |
100% |
Do you think that having a public library located very close to your own home would increase or decrease property values, or would it make no difference?
Response |
Online Survey (n=1219) |
Telephone Survey (n=904) |
| Decrease | 3.5% |
2.8% |
| Increase | 58.7% |
49.1% |
| Make no difference | 19.7% |
44.6% |
| Don't know/Not sure | 18.0% |
3.5% |
| Total | 100% |
100% |
Do you agree or disagree with the following ideas:
| Statement | Online Survey (n=1216) |
Telephone Survey (n=904) |
||||
Agree |
Disagree |
Don't Know |
Agree |
Disagree |
Don't Know |
|
| If a public library moved into a community, it would help attract good business to the area. | 67.4% |
5.7% |
26.9% |
75.0% |
17.5% |
7.5% |
| Public libraries improve a community by helping people learn new skills so they can get better jobs. | 89.0% |
2.8% |
8.0% |
91.5% |
5.7% |
2.8% |
| Public libraries help people learn new things no matter what their age. | 97.9% |
0.9% |
1.4% |
98.3% |
1.4% |
0.3% |
Are you more likely to think of your local public library as an essential service like a school, or more of a cultural amenity like an art gallery?
Response |
Online Survey (n=1226) |
Telephone Survey (n=904) |
| Essential service | 89.6% |
73.9% |
| Cultural amenity | 7.5% |
24.4% |
| Don't know/Not sure | 2.9% |
1.7% |
| Total | 100% |
100% |
In which Florida county do you live?
County |
Combined Total |
|
Number |
% of Total |
|
| Alachua | 82 |
2.8% |
| Baker | 5 |
0.2% |
| Bay | 32 |
1.1% |
| Bradford | 8 |
0.3% |
| Brevard | 41 |
1.4% |
| Broward | 83 |
2.8% |
| Calhoun | 1 |
0.0% |
| Charlotte | 50 |
1.7% |
| Citrus | 10 |
0.3% |
| Clay | 20 |
0.7% |
| Collier | 16 |
0.5% |
| Columbia | 6 |
0.2% |
| DeSoto | 5 |
0.2% |
| Dixie | 4 |
0.1% |
| Duval | 337 |
11.4% |
| Escambia | 202 |
6.9% |
| Flagler | 9 |
0.3% |
| Franklin | 0 |
0.0% |
| Gadsden | 15 |
0.5% |
| Gilchrist | 3 |
0.1% |
| Glades | 2 |
0.1% |
| Gulf | 6 |
0.2% |
| Hamilton | 5 |
0.2% |
| Hardee | 0 |
0.0% |
| Hendry | 2 |
0.1% |
| Hernando | 23 |
0.8% |
| Highlands | 8 |
0.3% |
| Hillsborough | 59 |
2.0% |
| Holmes | 4 |
0.1% |
| Indian River | 8 |
0.3% |
| Jackson | 3 |
0.1% |
| Jefferson | 1 |
0.0% |
| Lafayette | 1 |
0.0% |
| Lake | 35 |
1.2% |
| Lee | 43 |
1.5% |
| Leon | 25 |
0.8% |
| Levy | 4 |
0.1% |
| Liberty | 2 |
0.1% |
| Madison | 1 |
0.0% |
| Manatee | 18 |
0.6% |
| Marion | 178 |
6.0% |
| Martin | 13 |
0.4% |
| Miami-Dade | 161 |
5.5% |
| Monroe | 26 |
0.9% |
| Nassau | 1 |
0.0% |
| Okaloosa | 13 |
0.4% |
| Okeechobee | 2 |
0.1% |
| Orange | 348 |
11.8% |
| Osceola | 7 |
0.2% |
| Palm Beach | 434 |
14.7% |
| Pasco | 170 |
5.8% |
| Pinellas | 82 |
2.8% |
| Polk | 40 |
1.4% |
| Putnam | 4 |
0.1% |
| Santa Rosa | 62 |
2.1% |
| Sarasota | 103 |
3.5% |
| Seminole | 28 |
1.0% |
| St. Johns | 27 |
0.9% |
| St. Lucie | 7 |
0.2% |
| Sumter | 5 |
0.2% |
| Suwannee | 1 |
0.0% |
| Taylor | 4 |
0.1% |
| Union | 4 |
0.1% |
| Volusia | 24 |
0.8% |
| Wakulla | 4 |
0.1% |
| Walton | 3 |
0.1% |
| Washington | 14 |
0.5% |
| Total | 2,944 |
100.0% |
Gender
Gender |
Online (n=2094) |
Telephone (n=904) |
Combined (n=2998) |
Florida Population |
| Male | 12.8% |
37.4% |
20.2% |
48.5% |
| Female | 45.8% |
62.5% |
50.8% |
51.5% |
| No answer | 41.4% |
0.1% |
29.0% |
N/A |
W hat is your age now?
Age Range |
Online (n=1220) |
Telephone (n=887) |
Combined (n=2107) |
Florida Population |
| 18 to 29 | 13.2% |
12.4% |
12.9% |
15.2% |
| 30 to 44 | 25.6% |
19.3% |
22.9% |
19.9% |
| 45 to 54 | 20.7% |
20.9% |
20.7% |
14.2% |
| 55 to 65 | 24.7% |
24.7% |
24.7% |
12.5% |
| Over 65 | 15.9% |
22.8% |
18.8% |
16.1% |
What is the highest grade or level of school that you have completed?
Educational Attainment |
Online (n=1223) |
Telephone (n=891) |
Combined (n=2114) |
Florida Population |
| 4 year college degree | 24.4% |
25.3% |
24.7% |
16.7% |
| High school graduate or GED | 8.3% |
19.1% |
12.8% |
30.8% |
| More than 4 year college degree | 36.7% |
17.3% |
28.5% |
9.0% |
| Some college or 2 year degree | 29.3% |
29.9% |
29.5% |
20.0% |
| Some high school, but did not graduate | 1.4% |
4.3% |
2.6% |
9.4% |
| Technical school | 0.0% |
4.3% |
1.8% |
N/A |
Which of the following best describes your race:
Race |
Online (n=1225) |
Telephone (n=904) |
Combined (n=2129) |
Florida Population |
| Asian or Pacific Islander | 2.5% |
2.4% |
2.5% |
2.3% |
| Black or African-American | 5.6% |
10.2% |
7.5% |
15.3% |
| Hispanic (any race) | 5.9% |
10.3% |
7.8% |
20.5% |
| Other | 2.1% |
2.5% |
2.3% |
N/A |
| Prefer not to answer | 6.5% |
2.4% |
4.8% |
N/A |
| White | 77.4% |
72.1% |
75.2% |
76.7% |
What other way would you classify your race?___________________ (2028-2047)
Which of the following BEST describes your current employment status?
Employment Status |
Online (n=1219) |
Telephone (n=885) |
Combined (n=2104) |
| Employed by others | 54.1% |
36.6% |
46.7% |
| Homemaker | 6.2% |
5.5% |
5.9% |
| In the military | 0.3% |
0.5% |
0.4% |
| Retired | 22.5% |
36.7% |
28.5% |
| Self-employed | 6.2% |
10.5% |
8.0% |
| Unemployed and looking for work | 7.4% |
7.0% |
7.2% |
| Unemployed and not looking for work | 3.4% |
3.2% |
3.3% |
Which of the following BEST describes your employer or place of business?
Employment Place of Business |
Online (n=1102) |
Telephone (n=436) |
Combined (n=1538) |
| A college or university | 4.1% |
3.2% |
3.8% |
| A government agency | 24.1% |
12.4% |
20.8% |
| A high school | 1.5% |
1.6% |
1.5% |
| A hospital or healthcare provider | 4.7% |
3.4% |
4.4% |
| A large business (50 employees or more) | 18.1% |
29.6% |
21.3% |
| A small business (under 50 employees) | 9.8% |
39.7% |
18.3% |
| An elementary or middle school | 4.3% |
4.6% |
4.4% |
| Not employed/N/A | 33.5% |
5.5% |
25.6% |
Approximately what was your total annual household income in 2008 before taxes?
Household Income |
Online (n=951) |
Telephone (n=631) |
Combined (n=1582) |
Florida Population |
| Under $30,000 | 22.2% |
27.6% |
24.3% |
29.9% |
| Between $30,000 and $50,000 | 28.2% |
25.7% |
27.2% |
30.1% |
| Between $50,000 and $75,000 | 22.3% |
18.7% |
20.9% |
19.2% |
| Between $75,000 and $150,000 | 23.6% |
19.2% |
21.8% |
22.4% |
| More than $150,000 | 3.8% |
8.9% |
5.8% |
7.2% |
